







Meet Blip: A New Rewards Experience
Meet Blip: A New Rewards Experience
Meet Blip: A New Rewards Experience
Meet Blip: A New Rewards Experience
The Five Below Club pitch introduced Blip the Bubble, a playful mascot designed to anchor a new rewards ecosystem across the Five Below app and in-store experience. The concept focused on using Blip to guide users through challenges, unlock rewards, and create a sense of progression tied to repeat visits and purchases. By blending character-driven branding with gamified loyalty mechanics, the pitch aimed to make saving feel fun, social, and repeatable for Five Below’s core audience.
The Five Below Club pitch introduced Blip the Bubble, a playful mascot designed to anchor a new rewards ecosystem across the Five Below app and in-store experience. The concept focused on using Blip to guide users through challenges, unlock rewards, and create a sense of progression tied to repeat visits and purchases. By blending character-driven branding with gamified loyalty mechanics, the pitch aimed to make saving feel fun, social, and repeatable for Five Below’s core audience.
The Five Below Club pitch introduced Blip the Bubble, a playful mascot designed to anchor a new rewards ecosystem across the Five Below app and in-store experience. The concept focused on using Blip to guide users through challenges, unlock rewards, and create a sense of progression tied to repeat visits and purchases. By blending character-driven branding with gamified loyalty mechanics, the pitch aimed to make saving feel fun, social, and repeatable for Five Below’s core audience.














See the full pitch here to explore the concept in more detail.

Watch the animatic concept here, illustrating how Blip the Bubble brings the Five Below Club to life.


Watch the animatic concept here, illustrating how Blip the Bubble brings the Five Below Club to life.
Watch the animatic concept here, illustrating how Blip the Bubble brings the Five Below Club to life.
Watch the animatic concept here, illustrating how Blip the Bubble brings the Five Below Club to life.

