Eat Like Your Favorite Streamer
Eat Like Your Favorite Streamer
Eat Like Your Favorite Streamer
Eat Like Your Favorite Streamer
As part of the Good Luck Have Fun pitch for McDonald’s, we proposed “Streamer Meals”, custom meals created in collaboration with Twitch and YouTube creators. Fans could order their favorite streamer’s meal directly through the McDonald’s app, blending creator culture with fast, seamless mobile ordering. The concept leveraged parasocial engagement, limited-time drops, and in-stream promotions to drive app usage and turn live moments into real-world purchases!
As part of the Good Luck Have Fun pitch for McDonald’s, we proposed “Streamer Meals”, custom meals created in collaboration with Twitch and YouTube creators. Fans could order their favorite streamer’s meal directly through the McDonald’s app, blending creator culture with fast, seamless mobile ordering. The concept leveraged parasocial engagement, limited-time drops, and in-stream promotions to drive app usage and turn live moments into real-world purchases!
As part of the Good Luck Have Fun pitch for McDonald’s, we proposed “Streamer Meals”, custom meals created in collaboration with Twitch and YouTube creators. Fans could order their favorite streamer’s meal directly through the McDonald’s app, blending creator culture with fast, seamless mobile ordering. The concept leveraged parasocial engagement, limited-time drops, and in-stream promotions to drive app usage and turn live moments into real-world purchases!
See the full pitch here to explore the concept in more detail.
Watch a real-world execution of the pitch here, featured on BoxBox’s Twitch stream!